EVALU ATION.

The use of light is probably the most important way of communication to audiences and can/is used in so many ways. Weather it just be lit sign, neon light construction, photo that has been taken through the refraction of light, projection etc. The most interesting ways I found to communicate where, 3-D imagery and light projection. 3-D imagery for its novelty, which is not a negative thing to be because its that novelty that captures an audience that may have not taken interested if it was in another format. Light projection for its striking nature and the possibility for moving image in it is also interesting for it novel aspect. From looking at contemporary animations and insulations done by artists showing how light can be still used in such interesting ways, and the limitless nature that working with light seems to aspire to do. I feel that my research into this subject has barely scratched the surface of what is possible to do with light. So much so that it would have been impossible to document in a meir blog or sketch book. What I feel I have done is to document a few interesting styles of light manipulation that could be broadly used to capture an audience in so many ways. E.g., film, animation, poster, flyer, television ad, exabition, billboard, etc. My animation that I did showing the process of light going into a light bulb would have looked (if more developed) as a projection or indeed as a 3-D single image (again if further developed) because of its simple composition. It could have easily been turned into an advert in a magazine if need but even as a message I think it really would have been appealing to a large audience. What I learned from this is that the concept of a ‘light’ based idea can be very interesting on its own, but if developed with other media such as, design software (In Design, Photoshop, Illustrator, Finalcut etc). It can become a more interesting and interactive piece of design. Meaning one piece of technology on its own can look good, but with the use of other medias it can look amazing and its expansion to audiences can be limitless.